Post-Cinema

As post-cinema, we´re defining any kind of moved or animated images that needn´t necessarily be showed in the physical location "cinema" and needn´t necessarily be filmed with a camera.

Douglas Gordon and Bill Viola are named as the leading artists of post-cinema. But for me, the discussion about post-cinema has much more to do with the phenomenon of sharing videos and Youtube (and young artists publishing their stuff there), or the multimedial costum of videos: on 4th-generation mobiles, I-pods or on the notebook while riding bus or train. Viola and Gordon are working with installations and techniqual tools like extreme slow-motion for enforcing sociocritical topics. But the phenomenon "post-cinema" can in my mind be understood better through watching critically the commercial way of consuming moved images/clips/videos.

An example for an unusal career through using videos after the cinema, but in a commercial way is the Ex-videogameprogrammer Matt Harding. His friend filmed him dancing on his "Around the world"-journey and put videos on Youtube from Matt dancing on various spots around the planet. Matt´s dancing videos are now one of the world´s top 30 of watched videos. He´s an Internet star. Or, a star of commercial post-cinema.



Matt Harding dancing for the masses on Youtube